Yale Publishing Course: Industry Insights and Global Connections

Thursday, March 13, 2014

Publishing leaders will gather at Yale this summer for a weeklong course and leave not only with insights into the industry, but with professional connections around the world.

The Yale Publishing Course (YPC) consists of two programs — “Leadership Strategies in Magazine Media” and” Leadership Strategies in Book Publishing”.  Founded and directed by Tina C. Weiner, former Publishing Director of Yale University Press, YPC’s mission is to provide a unique educational experience that equips publishing professionals with the knowledge and skills they need to be effective leaders in a rapidly changing global marketplace. Marking its fifth anniversary, the YPC boasts more than 400 alumni and maintains an active global network that spans more than 40 countries including Brazil, China, Germany, India, and Nigeria. 

The YPC is a mid- to senior-level Course that includes thought-provoking lectures and mentoring sessions with expert industry leaders, including faculty members from the Yale School of Management and Yale alumni. One of the distinctive features of YPC is the accessibility the participants have to the speakers, who hold one-on-one office hours and host table talks during lunches and dinners. In addition to this, the small class size allows participants to cultivate deep connections with one another and bond over similar issues.

“The Yale Publishing Course facilitated open and honest discussions between attendees and speakers,” said Yale College graduate James Lockman ‘89, an alumnus of the YPC class of 2013 and Senior Solutions Consultant of Digital Publishing at Adobe Systems Incorporated. “Nowhere else can you get so deeply engaged with such a diverse population of publishers. As a Yale alum and publishing professional, I can safely say that YPC exceeded my expectations and left me wanting more.”

YPC alumni say that the valuable insights learned in the classroom and from each other sparked new ideas and practical solutions to pressing issues. These exchanges do not end in the classroom. At the program’s conclusion, YPC participants are linked to a global publishing network that includes representatives from large and small publishing houses, including book, magazine, and new media companies. The network includes people from Random House, Editora Abril, Hearst Magazines, Time Inc. and other diverse media outlets.

Through social media, meetings on different continents, and email chains, past participants have utilized the relationships made at Yale to further careers within their companies and expand outside of their comfort zones.

“Through connections made at the Yale Publishing Course, I had the opportunity to go to China and speak about self-publishing,” says Sherrie Wilkolaski, YPC class of 2012 and Founder of Pressque Publishing. “I also got to work with a fellow alum on Pope Francis’s book Open Mind, Faithful Heart.”

Over the past five years, the YPC curriculum has been fine-tuned and refreshed annually to reflect the dynamic nature of the publishing industry. This year, the program will focus on topics including managing staff in a time of accelerating change; understanding and utilizing new technology, especially social media; new business models; and expanding brands in a global marketplace.

“My team was able to translate the key learnings from Yale into practical ideas that generated immediate results: Our online growth rate increased at almost twice the rate after the YPC class,” said Dominik Grau, YPC class of 2013 and Managing Director & Publisher at Ebner Publishing International, Inc. “Our tablet efforts have seen more success than in the year before, and we were able to utilize some of the social media ideas presented by other publishers.”

Applications are being accepted for 2014 programs. Leadership Strategies in Magazine Media will be held July 13 – 18 and Leadership Strategies in Book Publishing will be held July 20 – 25. Admission is on a rolling basis, and spaces are filling up.

For information on how to apply and to read more about the successes of YPC alumni, visit: http://publishing-course.yale.edu.